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Digital Strategy.

Ensuring that your organisation has a clear digital strategy is key in today’s marketplace. Your digital channels should complement each other and achieve specific goals to meet your needs.

At Focus we have worked on a large number of digital strategies for our clients, as well as our own, since 1996. If we had to explain a digital strategy to a client we would say that it is:

“the initial and ongoing development of processes that will achieve set goals and aims using digital technologies and channels”.

The initial thoughts that need to take place when developing a digital strategy is reviewing your current processes and procedures, digital channels currently utilised and results of these activities over a period. Of course you may not currently be undertaking any at the moment. 

Working with our clients, it’s then all about providing an understanding on how to achieve these objectives, examples could be: 

  • SEO
  • Social Media
  • Website Development
  • Email Marketing

Once you’ve understood what is it you want to achieve and how you’re going to do it – we develop with our clients the process and procedures to achieve the desired objectives that.

Once we’ve spent time implementing these ideas into practice you’ll need to continually evaluate the results and ensure you evolve your strategy over time – we here at Focus love the phrase ‘continuous improvement’… it’s a methodology which is extremely important in the world of digital. 

For more information or if you’d like to have a chat on how we can fit in with your organisation – please get in touch. 


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