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Excited to put into practise some of the advice @ValuableContent gave at their workshop for @Bristol_Media yesterda… https://t.co/25ATyDykJC, posted 2 months ago

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It's play time!

It's play time!

The BIG launch! The new-look "Go Places to Play" is here - an online park finder that makes it easy for you and your family to enjoy fun and exciting play opportunities in and around Bristol.

We've recently redesigned goplacestoplay.org.uk for Bristol City Council so that it not only looks better than before but it works better. "Go Places to Play" is now even more intelligent so that you can find parks and play areas far more quickly and efficiently. We understand that you live busy lives and need information at your fingertips - wherever you may be. The site is now responsive so it is easy to use on smartphones, tablets and laptops. This means you can quickly  find your nearest park when you're out and about. You can click on map points to get further information about the park or site you are interested in, or you can use the postcode search to bring up sites in your area.

The online calendar means you can search for local events that suit your requirements and interests. You'll be provided with results if you search using a relevant keyword, or you can find something more specific using the handy advanced search which allows you to search by event type, location and distance from your chosen postcode.

There are also some great ideas for play featuring tips and suggestions from our Play friends and partners - a particularly good resource for the school holidays. Plus, our brand new FAQs section answers many of the common questions we get asked.

As before the option is there to register as an event organiser which means you can upload your own events to feature on the events calendar. Once approved you will see them published.

People like to feel as though they are a part of a website and the 'community' that use it. Interaction is key so if you find something you like on Go Places to Play you can "Share with a friend". Regular news updates also ensure that everybody is on top of all that's going on. It's a site that seems to have people talking, if you want to be a part of the excitement please like the Go Places to Play Facebook page here: https://www.facebook.com/goplacestoplaybristol or better still, go and check out the site to see for yourself!




Digital Love

Digital Love

The trouble with being dead busy and heads-down-cracking-on is you get a bit inward-facing... which is great for the here and now, but means you can lose sight a bit of what's happening out there in the big wide world of Web. So yesterday was a great opportunity for me to raise my head up, and spend the day at a conference in Bristol City Centre - On The Edge Digital. It was a really inspiring event - the speakers covered a range of topics, some of which we know, some we think we know and some we can learn a lot from!

The subjects included:

  • Content - matching it to your sales process, and your target audience
  • Localised SEO (search Engine Optimisation) and Searches - what does it mean to be Local?
  • Email Marketing - some easy methods to try to get improved results
  • PPC (Pay Per Click) - quick wins and Google's new Enhanced campaigns
  • Social Media - strategy, common mistakes and what channels to use
  • RWD (Responsive Web Design) - understanding more about why, and when to make the change to give the best user experience
  • Social Networking for B2B - making it the right fit; and fitting it in!

And I do love the Digital World. It's inspiring and jaw-dropping and infuriating and exciting and keeps on changing ALL THE TIME. I love learning about latest developments and trends and news and views, forming opinions, putting them into practice, and then applying new developments and trends and news and views to make ongoing improvements... and so it goes on.

If you think it's about time to review your website or digital marketing strategy, please do get in touch. There's some exciting new developments happening right now, and it's all fresh in my mind - so let's have a chat and see what we can do to get you a bit of Digital Love too :-)




What is Digital Strategy and how does it work?

What is Digital Strategy and how does it work?

Digital strategy is something which every company should be considering, but what is a digital strategy and how do you go about developing one?  

According to Wikipedia a digital strategy is……'the process of specifying an organisation's vision, goals, opportunities and initiatives in order to maximize the business benefits digital investments and efforts provide to the organisation.'

At Focus we have worked on a large number of digital strategies for our clients as well as our own. If we had to explain a digital strategy to a client we would say that it is the initial and ongoing development of processes that will achieve set goals and aims using digital technologies and channels.

We’ve put together our thoughts on the process involved in developing a digital strategy.

The initial thoughts that need to take place when developing a digital strategy is reviewing your current processes and procedures, digital channels currently utilised and results of these activities over a period. Of course you may not currently be undertaking any at the moment. 

Once you looked at how you’ve done things – it’s now time to look ahead. Working out a list of goals that you aim to achieve is key part to the process of developing a digital strategy. This may include some of your current business objectives.

It’s then all about understanding how to achieve these objectives, is it through SEO, social media, development of your website? Once you’ve understood what is it you want to achieve and how you’re going to do it – it’s about the process and procedures to achieve your desired objectives. Another key element to remember is measurement – you’ll want to measure your return on investment.

Once you’ve spent time implementing these ideas into practice you’ll need to continually evaluate the results and ensure you evolve your strategy over time – we here at Focus love the phrase ‘continuous improvement’. It a methodology which is extremely important in the world of digital. 

Created on Tuesday November 22 2011 12:56 PM


Tags: website web-development seo social-networking focus digital digitalmarketing


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Chromebook and the Cloud

Chromebook and the Cloud

So Google's launching Chromebook, the device that connects you to the web instantly, and lets you do...not much else!

But with cloud computing that's not too much of an issue, right? Who needs all those pesky, cumbersome programmes running when, let's face it, all you really want to do is check a few emails, do a bit of facebook stalking and maybe order a new pair of shoes or three?

And even if you do want to create documents, and maybe update that spreadsheet of your finances, Google Docs lets you do it all in the Cloud with no need to save anything locally. Brilliant!

Or is it?

In the week when Facebook were outed as commissioning a smear campaign against Google regarding their Social Circle feature and the security of data online, is it such a good idea to have EVERYTHING in the cloud? And, more significantly, with Google?

Yes, it's very convenient that all you have to do to use your Chromebook is log in with your Google account, but when Chrome has all your browsing history, Google Docs have got all your data, your GMail account all your communications...well, you get the picture.

Don't get me wrong, I'm a big Google fan, but I don't think I'm alone in thinking it's all getting a bit scary!

Created on Friday May 13 2011 12:28 PM


Tags: google social-networking facebook chrome socialmedia chromebook


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'Listening' to the web with Addictomatic

'Listening' to the web with Addictomatic

Everybody knows the value of social networking these days, right? Any commercial organisation worth its salt will have a social media strategy in place, and be falling over themselves to implement and update it. (There's nothing sadder than a neglected Twitter feed or blog).

But how do you keep track of all your followers? How can you measure the effect - the buzz - created by all your hard efforts and updates? Simple. Addictomatic.

Branded with the strapline 'inhale the web', Addictomatic does just that. Whether for ego searches or general interest, Addictomatic 'listens' to the web, seeking out your search term, and delivers you real time results from Twitter, blog posts, YouTube and news articles. You're left with a snapshot profile of exactly what the web thinks of any given topic at any given time.

Now Addictomatic is not the only provider to offer this service. Google has recently launched its real time search, and while it is largely limited to search results returned from news sites currently, in theory it has the ability to monitor social networking sites too.

The beauty of Addictomatic is that you can personalise your page, moving, editing and deleting areas as necessary. Save it to your favourites and there you have it - a real time snapshot of what everyone on the web has to say about any given topic. With the season of Easter upon us, I searched for 'master chocolatiers' Lindt, and came up with all sorts, from recommended outlets to stories of those who'd been 'saved' by the chocolate.

Fun stuff, if a little addictive!




Social Media and why you should care about it

Social Media and why you should care about it

2009 has seen the proliferation of a whole range of words and phrases that may have left many business owners scratching their heads. It's seems like it's no longer enough to surf, to click or to blog. We're now expected to Twitter, to LinkIn and to 'poke'.

All of these strange terms are generally thrown under the umbrella of “social media”, for which (as with most things in life) lots of people offer lots of different definitions. But one of our favourites comes from Andreas Kaplan of ESCP Europe, who says:

“Social media is a group of internet based applications that build on the ideological and  technological  foundations of web 2.0, and that allow the creation and exchange of user  generated content.”

For now lets ignore the “web 2.0” side of things (as that's another story) and concentrate on that last sentence as it mentions a key aspect when thinking about social media – user generated content. Consider the old days where one of your customers may have experienced a bad ice cream from their local parlour. They may have told a friend or two, who in turn may have told a couple of their friends – but on the whole the damage to the brand may have been fairly minimal.

But times have changed. That bad ice cream could now be blogged about on a web site for the world to see. Or through a social networking site such as Facebook, where with one status update all that user's friends and contacts would know all about the ice cream based trauma. And even worse, the sight of that ice cream could be vividly captured and shown to the world on photo or video sharing sites such as Flickr and Youtube.

In general these applications – and the use of them to spread 'word of mouth' – sums up social media nicely. It's the use of these modern techniques to share opinion, thought, comments and – this is where it can get interesting for businesses – recommendations, ratings and referrals. But why should you care? Because if you're not using these applications to talk to your customers, it's a fair bet they're already using them to talk about you.

Let's get away from our negative ice cream experience and instead look at the positive way that some of the most fundamental elements of social media can be used by businesses to communicate with customers and colleagues:

  • social networking sites such as Facebook. They might have a reputation for only being useful for keeping your grandmother up to date with your life (females aged 55+ is currently the biggest growth sector for Facebook usage) but Facebook now has over 300 million users and a business profile page can help some of them become “fans” of your organisation or your products. Nike currently has over 825,000 fans. Fans include links to your profile page as part of their profile, which can then spread to their friends, and their friends – you get the picture. For very little effort suddenly you've hit upon an effective 'viral' method of spreading awareness of what you're up to.
  • Twitter is a popular 'micro-blogging' service that essentially allows you to climb to the top of a big hill and yell things at those who have chosen to listen. Helped by celebrities such as Stephen Fry and Jonathan Ross, Twitter usage has risen dramatically this year and will continue next year as brands truly discover how they can use this tool effectively. At Focus New Media, we have just over 310 'followers' who always get our latest news and announcements – lucky things! And Twitter also includes useful built-in tools that help you identify when your organisation is being talked about and by whom, really valuable marketing information and helping you connect with customers directly.
  • founded in 2003, LinkedIn has become a leading site for online networking – acting much like a Facebook for businesses, but without the updates for grandma. LinkedIn now has over 53 million users in 200 countries and it can be used for connecting with past and present colleagues, posting projects and business opportunities, finding industry experts and according to some reports has become a crucial resource for HR departments, with 80% of US companies saying they use LinkedIn as part of their recruitment process.

That's just a very quick overview of some of the core blocks that make up this strange new world of social media. They form only a part of your organisation's digital strategy – but it's a crucial part at that, and in these times when online spend has now overtaken spend in traditional channels such as television, radio and print, it's important for you and your business to understand them and take advantage of the new opportunities they may bring.

 

Simon Newing
Simon

Created on Tuesday December 22 2009 04:59 PM


Tags: social-networking twitter


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Facebook is so - yesterday....

According to a survey in the US, the average age of a Facebook user is now an ancient 33 - meaning today's youths are flocking over to have a good Twitter instead:

http://www.brandrepublic.com/News/MostRead/964910/Youth-flock-Twitter-Facebook-users-start-show-age/

 

Simon Newing
Simon

Created on Tuesday November 10 2009 10:13 AM


Tags: social-networking youth


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Brands and Young People

An interesting article this morning from NMA about how brands are failing to connect with young people.

The research, from Youthnet, shows that young people want to interact with the brand rather than be broadcast at about it - a concept that most marketing people are struggling to come to terms with. Our own work with young people through projects such as Go Places Do Things has always been interesting and when consulting with them they've always favoured functional elements such as forums, polls and news articles that allow them to leave their comments.

The article also mentions that 39% of teenagers go to a web site on the recommendation of a friend - only 1% behing Google - indicating how effective a viral campaign could be.

Simon Newing
Simon

Created on Wednesday October 14 2009 10:32 AM


Tags: website web-development social-networking youth


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We are tweeting!


Twitter was something we avoided as a company for quite a while for two main reasons: Twitter

 1. Time and productivity can very easily get sucked away by hours of endless tweeting.

 2. No one's really interested in the minutiae of our working days (let's face it - we're not as important as this guy).

Thankfully, we finally overcame our reservations a while back and now use Twitter both as a quick way to link through to useful finds on the web and to update followers on our latest news and blog posts.  We're finding it most useful as a neat RSS feed for industry news.

Join us on Twitter.

 

Created on Sunday May 31 2009 08:03 PM


Tags: social-networking technology twitter web-development


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Facebook charged with Canadian privacy laws violation

Cross CanadianFacebook has just been charged with a series of privacy violations by a Canadian public policy group.

Perhaps it was only a matter of time before this happened, especially after the latest BBC reportage indicated how easily a rogue program could be created to harvest personal information from the site.

Canadian officials have called for a full review of social networking rules.  In terms of web development, this appears to be an essential next step for one of the fastest-growing areas of our industry. 

Source: ComputerWorld

Created on Monday June 02 2008 03:03 PM


Tags: social-networking web-development


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