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So Fresh and So Clean

My name is Frances and I’m new around here. 19 days ago I started working at Focus as the new Account Executive. 

I was very excited to succeed in not only my first but also my second interview and to get that all important job offer email. Having learnt about Focus and met a few members of the team I knew Focus were the ‘experienced yet still excited’ company I had been looking for to transition into Account Management. 

 

After my first walk to work (2.7 miles, six floors worth of stairs  - I’m calling it ‘Focusise’) I reached the dizzying heights of Focus HQ. To start, I was working on classic New Girl tasks such as signing up, signing in, stocking my desk drawer with a ludicrous variety of teas, getting my MacBook just the way I like it and reading all the documents to keep me both healthy and safe. Then it was on to the fun stuff and I got to immerse myself in the world of analytics, reporting and tracking down bugs (the purely digital kind). 

 

Previously I’ve worked as a Studio Manager, a Production Manager and a somewhat Jack of all trades so it’s been novel to be able to zone in and focus (pun intended) on one job at a time. Focus really know what they’re talking about and it’s been great learning processes from the ground up. In a few more weeks I’m hoping to be to be fluent in Focuspeak and throwing acronyms around like a pro!

Frances Smolinski
Frances

Created on Monday July 31 2017 09:13 AM


Tags: website focus news new accounts clientservices


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It's play time!

It's play time!

The BIG launch! The new-look "Go Places to Play" is here - an online park finder that makes it easy for you and your family to enjoy fun and exciting play opportunities in and around Bristol.

We've recently redesigned goplacestoplay.org.uk for Bristol City Council so that it not only looks better than before but it works better. "Go Places to Play" is now even more intelligent so that you can find parks and play areas far more quickly and efficiently. We understand that you live busy lives and need information at your fingertips - wherever you may be. The site is now responsive so it is easy to use on smartphones, tablets and laptops. This means you can quickly  find your nearest park when you're out and about. You can click on map points to get further information about the park or site you are interested in, or you can use the postcode search to bring up sites in your area.

The online calendar means you can search for local events that suit your requirements and interests. You'll be provided with results if you search using a relevant keyword, or you can find something more specific using the handy advanced search which allows you to search by event type, location and distance from your chosen postcode.

There are also some great ideas for play featuring tips and suggestions from our Play friends and partners - a particularly good resource for the school holidays. Plus, our brand new FAQs section answers many of the common questions we get asked.

As before the option is there to register as an event organiser which means you can upload your own events to feature on the events calendar. Once approved you will see them published.

People like to feel as though they are a part of a website and the 'community' that use it. Interaction is key so if you find something you like on Go Places to Play you can "Share with a friend". Regular news updates also ensure that everybody is on top of all that's going on. It's a site that seems to have people talking, if you want to be a part of the excitement please like the Go Places to Play Facebook page here: https://www.facebook.com/goplacestoplaybristol or better still, go and check out the site to see for yourself!




Increasing User Engagement

Increasing User Engagement

We've been doing a lot of work for one of our favourite clients, Bristol City Council on two of their web sites; Go Places Do Things and Go Places to Play.

In the Autumn of 2011 we had a review of the first six months of 2011/12 regarding the performance of the web sites and from this put together a plan for the next six months. The main aim was increasing traffic and user engagement of the sites.

Over the last 6 months we've been working closely with the BCC team and introduced a monthly update schedule that is used to create new content for the site; this includes news articles and polls along with updates to the video content on the site. 

In Q1 and Q2 of 2011/12 10 news articles were created for Go Places Do Things with the news page achieving an average of 15 views per month. In Q3 & Q4 we produced 35 news articles and achieved an average of 40 views per month, not bad considering that Q2 is the busiest period for the site and Q3 is the quietest.

The additional news articles and regular updates made to the Go Places To Play web site meant that we have DOUBLED the traffic between 2010/11 and 2011/12. Our news articles have also ensured that we were ranking for specific keywords in organic search rankings. The figures really do show that content is a brilliant way of engaging and increasing users whilst ensuring that your site is refreshed. A news / blog page is a very simple way of achieving this.

Another really interesting statistic which can up was the increase in mobile traffic. We had a jump from 4% average in 2010/11 to 14% average in 2011/12 for Go Places To Play (including a massive 20% in Q4). We know mobile traffic is increasing on a weekly if not daily basis, but the 1 in 5 visitors statistic for Q4 was one which really did surprise me.

We'll be working closely with BCC to ensure that mobile visitors are as engaged as our desktop visitors.

Created on Thursday April 12 2012 08:36 AM


Tags: website blog bristolcitycouncil goplacestoplay content news


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