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How to encourage user feedback on your website

How to encourage user feedback on your website

There are the obvious surveys that can work on entry and exit but what about other ideas? If you're tired of repeatedly finding old hat suggestions like prize draws, we've put together thirteen ideas (hope you're not superstitious!) for collecting user feedback on your website...

1. Organise focus groups to test and discuss. Participants could include:

- Target audience
- Disabled users to test accessibility 

 

2. A well timed overlay screen containing minimum text requesting feedback. Look at exit behaviour in your website's analytics to decide whether to feature it:

- on popular exit pages
- just before user reaches average time spent on site
- just before user reaches average pages viewed per visit 

 

3. If, like most websites, yours contains a search, a good place to suggest leaving feedback is after a user receives a ‘Your search did not bring back any results.’ message. At that point they may feel leaving feedback benefits them more than you.

 

4. Include a ‘Tell us what you think’ section in teh footer so it appears on all pages. It can include a free text box so user can type feedback instantly without clicking a link and disrupting their 'journey'. There's also no unpleasant surprises like a gruelling form to complete. You could provide two submit buttons: ‘Send anonymously’ and ‘Send & request reply’, the latter will take you to further required fields i.e. name/email.

 

5. Catch the users eye with movement such as:

- Blinking feedback faces in the header: happy, neutral and unhappy
- A playful gif on the ‘Tell us what you think’ section mentioned previously

 

6. Be more humorous with language to encourage engagement i.e. “Don’t like us? Don’t leave! Tell us how we can make you stay”

 

7. A ‘floating’ feedback tab always in view at the side of the page, once clicked a ’fly-out’ appears containing a small feedback form.

 

8. Community Groups / Discussion Boards - Encourage users to talk among themselves and ‘listen in’ to what they have to say. You'll have to decide how this will be monitored.

 

9. Can people login / create accounts on your website? Email a feedback request to those already registered with the site.

 

10. Live chat facility. Someone/a team could be responsible for feedback / support.

 

11. Use social media i.e. Facebook / Twitter to encourage feedback, monitor and engage in social listening.

 

12. Feature ‘Quick polls’ i.e. What would you like to see more of? News / Events / Helpful documents etc.

 

13. Display customer feedback - encourages other customers to provide feedback, they see that it won’t go unattended.

 

I hope these ideas have inspired you and contribute to the success of your website. Feel free to get in touch if you think we can help you with your project!

Jordana Jeffrey
Jordana

Created on Tuesday April 18 2017 09:39 AM


Tags: website feedback encouragecomments


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