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Your web presence - are you doing enough?

Do more. Mac on desk workspace

What is web presence?

Web presence in a nutshell is all things digital that represent and showcase your business or organisation and brand online.

This can include your website, targeted email campaigns, regular e-newsletters, digital branding; where areas of your branding is adapted for web use, this should match any physical or offline branding but be optimised for web use such as colours, logo size and quality or fonts. Web presence also includes the following:

·Social media, the use of Twitter, Facebook and Instagram or online networking through LinkedIn to build reach.

·Content; On page, regular blog posts or videos.

·Organic Search on and off site, or PPC campaigns through Google or even Facebook depending upon your audience.

Importance of an online presence

Why is this so important? Well, your web presence is your voice before a prospect gets to talk to you, it is your virtual shop window. It creates a platform for businesses and organisations to strengthen their brand and entice prospects.

A professional looking site has the potential to level the playing field between the smaller and larger businesses.

Your web presence is where you can raise your creditability, show your expertise within your industry and increase the trust and authority you hold over any niche services.

I hear a lot of people say that they gain their new business through referrals. Well that may well be true, but that referral will more than likely check the website to ensure they do in fact offer what the referred person needs. For example, when someone recommends a restaurant or hotel you most likely check it out on TripAdvisor and go through their website too. If they didn't have a website or had no offsite reviews or social media presence at all would you trust that referral? Probably not, you would click else where just as this prospect would.

Your website needs to showcase your brand, who you work with, what you do and how you do it and the other avenues of your web presence should align to this too. This in turn will aid the sustainability and growth of the business.

B2B customers get up to 70% of the way through the buying journey before they're ready to talk to anyone about making a purchase and the average paying customer will have had 7 touch points before converting. These touch points can vary in platform hence why the web presence is so important. They may read a leaflet, see a post on Facebook, follow you on other social media channels, sign up to a newsletter, visit a shop and have numerous visits to the website, all before making a purchase or signing up for a service. For 81% of people looking to make a purchase they will look to the internet, if you aren't there then that potential customer will find someone who is.

To stay ahead of the game with this trend you need to show up in the initial research phase which will most likely include a Google search and looking through the first few organic rankings. You should also have a fast loading, easy to use, responsive website that has https on any data gathering pages at the very least. Having reviews or case studies available to users and relevant, engaging content can also be a real game changer in conversion rates for you.

Working on digital content

Doing enough?

Sometimes it can be hard to tell whether you are doing enough with your web presence. No one expects a business or organisation to necessarily be covering every point that's been mentioned within this post. Generally speaking, to get going you need a good website that is built professionally so that it can achieve what you want it to, is fully responsive and secure (https) that is then filled with engaging, relevant content.

Having a blog as part of your website is a great way to keep people coming back as you can let them know when new content has arrived. You can use a blog to promote certain products and services or tell customers and prospects what the company has been up to! As part of this content (including blogging) there should be potential to cover some on site SEO (search engine optimisation) this can be done by creating on page quality content that covers services, products or information that you want to rank for. The rest of this can be done with the set-up of your site or through most CMS (content management systems) post going live.

It is also best to set up a Google my business profile and ensure all the details match those of your website. Finally having some sort of social media presence is becoming more and more important and relevant. Rather than trying to cover every platform choose one or two that seem good for your audience and master them through regular posting of great content and sharing of other relevant content that you may come across. Remember you can do PPC campaigns on social so when you feel confident and have some budget for extra marketing they can be a great area to expand into.

Talk to us more about your web presence and how you're doing by emailing: simon@thisisfocus.co.uk or stephanie@thisisfocus.co.uk and we'll organise a call.




It's play time!

It's play time!

The BIG launch! The new-look "Go Places to Play" is here - an online park finder that makes it easy for you and your family to enjoy fun and exciting play opportunities in and around Bristol.

We've recently redesigned goplacestoplay.org.uk for Bristol City Council so that it not only looks better than before but it works better. "Go Places to Play" is now even more intelligent so that you can find parks and play areas far more quickly and efficiently. We understand that you live busy lives and need information at your fingertips - wherever you may be. The site is now responsive so it is easy to use on smartphones, tablets and laptops. This means you can quickly  find your nearest park when you're out and about. You can click on map points to get further information about the park or site you are interested in, or you can use the postcode search to bring up sites in your area.

The online calendar means you can search for local events that suit your requirements and interests. You'll be provided with results if you search using a relevant keyword, or you can find something more specific using the handy advanced search which allows you to search by event type, location and distance from your chosen postcode.

There are also some great ideas for play featuring tips and suggestions from our Play friends and partners - a particularly good resource for the school holidays. Plus, our brand new FAQs section answers many of the common questions we get asked.

As before the option is there to register as an event organiser which means you can upload your own events to feature on the events calendar. Once approved you will see them published.

People like to feel as though they are a part of a website and the 'community' that use it. Interaction is key so if you find something you like on Go Places to Play you can "Share with a friend". Regular news updates also ensure that everybody is on top of all that's going on. It's a site that seems to have people talking, if you want to be a part of the excitement please like the Go Places to Play Facebook page here: https://www.facebook.com/goplacestoplaybristol or better still, go and check out the site to see for yourself!




BCC and Focus join forces for the ENGAGE_YOUTH workshop

BCC and Focus join forces for the ENGAGE_YOUTH workshop

I have had the pleasure this morning to support Les Compton of Bristol City Council with presenting our website Go Places Do Things at the Engage event at the Watershed.

The workshop was arranged to discuss digital tools for participation and active citizenship with participants from the UK, Germany and Denmark.

ENGAGE is a continuing professional development programme for European youth workers who wish to understand the new ICT-enabled culture and explore how web 2.0 and social media tools can help to extend and enhance their practice.

Les and I went along to talk about our participation with young people while developing and evolving the GPDT site, as well as discussing the challenges that we have faced and the plans for the future. We discussed the access we have given to youth workers and other activity providers for adding their own events and direct feeds that have been set up from the BCC events online and 1 Big Database.

After Bristol the programme will move to Aarhus, Denmark and then on to Hannover in Germany where participants will continue to develop their understanding of how developments in ICT and online technologies can amplify and extend the voice of young people in European society.

The session was really interesting and we had the opportunity to discuss the other online solutions that people have set up, as well as talking about how to get young people to participate and engage as young editors on website content.

I will certainly be following the progress of the programme via the Engage website and will be looking to keep in touch with some of the participants at the workshop.