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Make a wish with MS Ireland

Make a wish with MS Ireland

Each year our friends at MS Ireland take part in World MS Day, an international event to raise awareness about Multiple Sclerosis.

We get excited about creating microsites or campaign pages for MSI - there are a few throughout the year, which are always something different and fun to develop! World MS Day this year is no exception and you can view the landing page here.

Making your wish sends MS Ireland a notification, where they can approve the wish for publish. All approved wishes are then published on the 'Wall of Wishes', complete with an automatic #OneDayMS hashtag.

Make a wish and get involved!

Annette Ryske
Annette

Created on Wednesday May 21 2014 03:20 PM


Tags: dublin ireland campaigns msireland


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Reading goes Robotic at MS Ireland!

Reading goes Robotic at MS Ireland!

Yesterday our good friends at MS Ireland launched their 2013 MS READaTHON campaign. It's Ireland's largest and longest-running sponsored read for young people, and this year once again it's supported by a fun Focus microsite!

Featuring moving robots, the site has stacks of information for kids, teens, teachers and librarians about how to sign up for this year's campaign. MSI were keen to ensure the site had a balance between informing young people about MS, and providing fun and engaging ways to get involved.

'Sign up now' features new-styled and easier-to-use forms, and a head-tuning robot to promote it... clever javascript from our Dev team gave two of the robots a life of their own... we love them. (And we can't seem to stop watching the 'Sign up Now' robot - he's captivating somehow!)

The site also features a video embedded in the site, ensuring schools who block videos-streaming sites such as YouTube still get to view the video and find out what it's like to have a family member with MS.

The Comms team at MSI have lots of control over the site, and are able to update much of the content themselves. They also have prizes to be won, games to play and other ways to get involved.

Head over to the site now - we'd love to hear what you think!

Annette Ryske
Annette

Created on Tuesday September 10 2013 11:54 AM


Tags: charity dublin ireland campaigns msireland javascript


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Who's Hungry for Reading?

Who's Hungry for Reading?

We're very excited to have launched a charity microsite for MS Ireland and it's been seriously good fun! The site is vibrant and energetic which perfectly reflects the excitement of MS Ireland's upcoming READaTHON.

The month long event kicks off on October 12th 2012 and is their biggest fundraising event. It was 25 years ago that the late, great Roald Dahl launched the first campaign. Ever since then the MS READaTHON has been encouraging young people to read while raising much needed funds for services to those living with Multiple Sclerosis in Ireland. The concept is straightforward; Children are sponsored by family and friends to read as many books as they can in one month, it's simple but extremely effective.

With the design theme focusing on monsters that eat books we've gone back to our childhoods here at Focus and let our imaginations run wild! We threw in scratches, claws and bite marks, adding character and a sense of chaos. We have also emphasized the fun factor and encouraged interaction by embedding videos and games.

The site, just like the event, appeals not only to kids and teenagers but adults too. So, why not enjoy yourself and do a great thing for charity by getting involved? You’ll be glad you did!




Why not throw a McVitie's Tea Party?!

Why not throw a McVitie's Tea Party?!

MS Ireland have joined forces with McVitie's to organise a fantastic event to raise awareness and money for services used by people with Multiple Sclerosis and their families.

So, it was down to us here at Focus to come up with the campaign concept from the McVitie's brief. I've been lucky enough to get hands on with this wonderful project. As the newest member of the team it was particularly exciting for me to be involved with such a big project. Once everyone was happy with the logo, it was on to the site redesign. By this point I was carried away and had a real feel for the theme of the event so wasn't short of inspiration. McVitie's Tea Party is such a fun, bubbly and brilliant occasion that I thoroughly enjoyed reflecting this in the design. It was great fun putting all my energy in to this project and seeing it go live was a great achievement for me in my first six weeks in the job.   Not only am I getting the satisfaction of a job well done (even if I do say so myself) but I can also feel good in the knowledge that it's all for a great cause. Check out http://teaparty.ms-society.ie/tea-party if you fancy joining in on the fun and throwing a McVitie's Tea Party of your own!

Jordana Jeffrey
Jordana

Created on Friday May 04 2012 08:04 AM


Tags: ireland focus campaigns


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Digital marketing strategy launched for SSE

Digital marketing strategy launched for SSE

We've recently embarked on a series of new digital marketing campaigns for utilities giant Scottish and Southern Energy.

Currently, consumers that switch to SSE products receive most of their follow-up literature and promotional material through the post - leading to high costs for personalisation, printing and postage. We're helping SSE  move their communications into web and email - so that customers who sign up for online tariffs are emailed information and updates at key stages throughout the transfer process - rather than being sent postcards and letters.

Long term this will save SSE hundreds of thousands of pounds in fulfilment costs and manpower, and it's more environmentally friendly.

And very soon we're going to be talking to SSE about how our technology can help them distribute welcome packs and contracts more efficiently and securely.

Simon Newing
Simon

Created on Thursday March 31 2011 11:26 AM


Tags: emailmarketing campaigns


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How to get a bullseye when targeting your email broadcasts!

How to get a bullseye when targeting your email broadcasts!

We've been conducting some in depth research here at Focus HQ. Having studied the success of some of our email broadcast campaigns we have the following top tips to get the most out of your email campaigns:

1) HTML emails as opposed to text only emails are 10 times more likely to have their links clicked. So get creative with some graphic design!

2) Generally emails with subject titles that contain 'Top 10 offers' or 'Top 20 offers' score low views - it just sounds like a lot of information, people can't face reading a long email. Keep it short and sweet!

3) Emails with 'exclusive offers' or discounts in the subject titles tend to be more successful. Everyone likes to think they're getting a bargain!

Now we've armed you with these top tips you're ready to aim and fire your email campaigns! Of course if you want some help with an email campaign, we're always available for a chat!




The Election according to W3C

The Election according to W3C

In case you hadn't noticed, today (6th May) is polling day in the UK and we decided to do our own exit poll in another random attempt to see who will be in number 10 tomorrow.

However, we decided not to use the usual method of asking people who they will vote for, we decided to base our poll on whether the home page (ignoring any 'vote today' splash pages) of each party's web site validated against W3C standards. Yes, probably truly geeky. But relevant in a twisted sort of way, seeing as new media and such is seen as the new way to shout politics.

So, how did the big parties fare? Well.....
 - Lib Dems: failed with 1 error. (although they are the only ones to have declared against XHTML Strict - obviously.....)
 - UKIP: another failure, 10 errors and 2 warnings. Bad news for Mr Farage.
 - Green Party: 39 errors. Environmentally friendly, but not particularly accessible.
 - Conservatives: passed! Although there was one warning.
 - Labour. Oh dear. It looks like Gordon is in for a tough night - an incredible 286 errors and 45 warnings.   

So rounding up in true Paxman style, looks like Labour need to give us a call about getting their web site sorted.

Happy voting.

Simon Newing
Simon

Created on Thursday May 06 2010 08:27 AM


Tags: campaigns


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Opt-in/Opt-out trickery and confusion

Opt-in/Opt-out trickery and confusion

I am becoming far more aware of large brands trying to deliberately mislead their users into opting in to receive future communications.

An "opt-in" generally refers to a tick box which, if filled in by the user, indicates that they would like to be contacted by a particular form of communication. Unless the user ticks the box then the organisation cannot use their details for the form of marketing listed. This is in contrast with an "opt-out", where the default position is that the user will be contacted by that form of marketing, unless they tick the box to indicate that they would prefer not to be. The benefits of opt-out over opt-in are obvious, whereby the assumption is that the user wants to receive future communications, meaning more emails can be sent to more people.

People already receive enough SPAM or unsolicited emails so it should be best practice to make it as easy and clear as possible to the user that if they wish to opt-in to future communications then they can do so.

The All Party Parliamentary Communications Group (ApComms) said the internet advertising industry's self-regulation on behavioural advertising was inadequate, and that a law change was necessary.

"We do not believe that it is at all appropriate to consider the deployment of any type of behavioural advertising system without explicit, informed, 'opt-in' by everyone whose data is to be processed, and whose behaviour is to be monitored and whose interests are to be deduced," said ApComms in a report on its findings.

"We do not believe that 'opt-out', however commercially convenient, is the way that these systems should be run. To that extent, the Good Practice Principles promoted by the Internet Advertising Bureau are insufficient to protect people," it said.

"We recommend that the Government review the existing legislation applying to behavioural advertising, and bring forward new rules as needed, to ensure that these systems are only operated on an explicit, informed, opt-in basis,".

A technique I've also seen used is to include a combination of both opt-in and opt-out, one after the other. For example, when recently applying for a credit card from a leading brand they say:

Using the boxes below, please specify whether you want to hear about these offers, and, if so, how you want contact to be made.

Please DON'T CONTACT ME with offers from:
XXXX and XXXX companies:
by post ❑ by phone ❑

Please DO CONTACT ME with offers from:
XXXX and XXXX companies:
by email ❑ by text message ❑

Let’s hope that the existing legislation is reviewed and the rules will be made clear for businesses and consumers alike.

Created on Monday January 11 2010 12:34 PM


Tags: opt-in opt-out emailmarketing spam emails campaigns


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