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Being Content with Content

Being Content with Content

You’ve built the website, the client loves it and the early stages of testing are looking promising, there’s just one problem – you don’t have any real content.

The word ‘content’ can be daunting and overarching. There’s an entire website/app/platform and somebody needs to fill it with engaging, witty, relevant words and images that will bring users from far and wide. No pressure then.

What is content?

Content can be used as a catchall term but at its core it is information – pages, events, blogs, videos, illustrations, graphs, photos can all be described as ‘content’.

Without it, most websites would be a series of shapes and colours that didn’t communicate anything.

Staring into the abyss

Timing is crucial. Get the content as early as you can. If the site is replacing an old one and the client already has content, fantastic, ask them to send it to you as soon as they can. This is mutually beneficial as it can be used to influence the design and they can see it in situ to get a feel for how the finished site will look.

Whether you have content already, or you’re starting from scratch, the first step to dealing with the content behemoth is to break it down. Break it into small, manageable steps and then break it down again. Figure out what type of information you need for each page type, and what format it needs to be in. Then make a list of the minimum amount of content you need to launch.

For instance, if your new website has events, news and cms pages you may need a minimum of 3 upcoming events, 3 news stories and 17 specific pages of information.

 

Bridging the divide

Now that you know what you need, you need to know who is responsible for creating it. If you’re working from the ground up, you may need to assign content. Perhaps you, as the digital agency will be writing some of the support documents, such as a list of cookies used and the client is doing the rest? Maybe the client has the words but they need some help with the images? Maybe they have it all in hand.

Figure out what is being created, or sourced by who and keep track as your content folder starts to fill.

Writer’s Block

You may be met with resistance ‘I’m not a writer’, ‘I don’t know what I want to say’, ‘There’s too much to do in the time frame’. If you’ve worked out the minimum amount of content you need and who’s creating it, all that’s left is to know what you want to communicate and who you want to communicate it to.

If you have a page of fact sheets, maybe a bulleted list of links is the way to go? If you’re reporting on a recent workshop, perhaps a captioned video with a small amount of text underneath.

Being content

The most important thing is to factor it in. It’s all too easy to spend hours building a beautiful backend, throw yourself into absolutely nailing the CSS and then discover that there’s nothing to fill the page but 3 stock images and some well-placed lorem ipsum.

Don’t be complacent about content – you want users to come to your website for the content and stay for the excellent UI.

Frances Smolinski
Frances

Created on Wednesday June 26 2019 08:00 AM


Tags: website web-design content contentstrategy


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