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GDPR - What does this mean for individuals?

The General Data Protection Regulation (GDPR) is coming into force on the May 25th 2018. The GDPR is widely viewed as good news for individuals. It will be easier than ever before for you to take control of your personal information and the privacy of your data.

You’ll be able to decide who you want processing your information and who you don’t - it should be as easy to withdraw consent as to grant it.

The Information Commissioner's Office (ICO) has laid out clear rights that the GDPR will give everyone. Under this new regulation you now have the following rights -

• the right to be informed -
If a business wants your data, you have a right to know why, if they’re already using it you have the right to know where they got it from. The GDPR aims to take the power over your personal information from the hands of businesses and put it back into yours. 

• the right of access -

Provided you’re asking for a valid reason and your requests aren’t repetitive to the point of nuisance, you have the right to access the information an organisation has on you, free of charge.

• the right to rectification -
If you discover that a business holds your personal data and it’s incorrect or incomplete, you can request that they change it and they must rectify the error within 1 month of that request.

• the right to erasure -
A.K.A ’the right to be forgotten’ - if an organisation has no significant reason to keep your data they must delete it if you ask. The hope is that this will go some way to stopping nuisance calls and spam emails in their tracks.

• the right to restrict processing -
If an organisation has to keep your data (e.g. for legal reason or reference) you can still block it from being processed any further. If the company does use that data or pass it on, you will be able to report them to the relevant supervisory authority (the ICO in the UK)

• the right to data portability -
Changing service providers can be a surprisingly difficult and overwhelming errand at the best of times but, under the GDPR, If you want to move bank, insurer or even social media site all your personal data must be provided in a common, easy to access format, for free, within a month.

• the right to object -
Under the GDPR, you have the right to object to your data being held, processed, or being used to profile you for direct marketing. Just one more way in which the GDPR aims to give individuals back control of their information. 

• the right not to be subject to automated decision-making including profiling -
Often companies will use data to make assumptions about a customer or even a potential customer. These assumptions can be harmless but they can also become annoying or even upsetting. Under the GDPR, a company may not use your data to predict personal details such as health, personal preferences or location.

Moving Forward

As an individual, you don’t have to do anything to prepare for the GDPR but it is important to know your rights once it comes into force and to speak up if your data’s being mishandled.

A lot of businesses are getting ready right now, so you will start to see or have already seen sign up pages with more information than before, you may also have seen emails asking you to confirm if you still want to be on mailing lists. It’s going to be a big change but it should be a positive one.

Click here to see our Intro to the GDPR

Click here to find out what the GDPR means for Businesses

If you would like to talk about changes you can make to your company website in relation to GDPR, call us on 0117 9498008 or email

For more details on the GDPR, see the ICO website

Frances Smolinski

Created on Tuesday May 08 2018 03:51 PM

Tags: gdpr

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