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How Web Accessibility can help your business

How Web Accessibility can help your business

Time is money for you business folk so let's answer this quickly and efficently: What is accessibility?

It's designing and developing your website so that people with disabilities can perceive, understand, navigate, interact with and contribute to the web. It's providing the same functionality and experience to users with disabilities as those without.

Disabilities come in many forms, so to break it down for you, these are:

Visual

Blind or low vision users that are potentially using screen readers, screen magnification or even a braille display.

Auditory

Deaf or hard of hearing that may require closed or open captions or transcripts for all of the rich, multimedia content that exists such as audio files or video files.

Ambulatory / motor skills

People with difficulties or inability to use a mouse, that may only be using a keyboard to navigate the website. Or possibly even speech to text software.

Cognitive

People with learning disabilities or the inability to remember or focus on large amounts of information. They may rely on thoughtful layout. They may also be using an array of the previously mentioned technologies.

 

Web content needs to be made available to the senses, sight, hearing and/or touch. Get accessibility right and it can better your business by:

- Improving your brand reputation

- Helping to meet the needs of a constantly evolving market

- Increasing Search Engine Optimisation (SEO)

- Improving use across mobile devices and tablets

- Reducing your litigation risks

 

The most obvious financial benefit to building accessible websites and web apps comes from the increased market, the more people you can connect with through your website, the more of your content is being consumed. Resulting in more clients, customers, subscribers, and those seeking your services.

Also, who doesn't like to save money? Well that's what web accessibility may do for you too. Some companies have reported noticeable cost savings in the form of lower maintenance costs, a reduced requirement to provide web alternatives, and even in avoiding expensive legal fees and fines.

Financial benefits are of course a driver to make your site accessible but more importantly, we should all be working towards making the web a hospitable place for everyone, whatever their abilities.

Jordana Jeffrey
Jordana

Created on Friday April 15 2016 09:15 AM


Tags: accessibility disability business


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