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Coming to a high street near you - Amazon

Coming to a high street near you - Amazon

It's interesting to see that Amazon have opened their first 'bricks and mortar' store in University Village, Seattle - a clear departure for an organisation previously critised for helping to end the presence of many bookstores at cost to local communities.

Data plays a huge role in the way the new store operates, with Amazon tapping in to their countless sources of product and customer data which as you'd expect, allows them to do things a little differently. Books are presented on shelves based on customer ratings ("all books on this shelf are rated 4.5 and above") which means titles that are little known, but well loved, get just the same exposure as more recognised books and authors.

There's also shelves for 'most recommend cookbooks' and 'best books for 6 to 12 year olds' and customer reviews are placed on cards directly below each book.

Amazon have also made the decision to lay all books out 'cover facing', rather than stacked with only their spine showing. Whilst this obviously reduces the number of books that can be displayed, Amazon feel it's more important to give each book as much and as equal exposure as they can.

Another advantage Amazon will have is utilising their huge selling power on unsold stock, something that high street bookstores have consistently struggled with.

And more stores? An Amazon spokesperson said "We hope this is not our only one. But we’ll see."

It may be another step on the marketing juggernaut that is Amazon, but it's interesting to see how data from the web experience is being used in the physical world. 

Simon Newing

Created on Thursday November 05 2015 09:04 AM


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