Recommended Agency

text controls: text only | A A A

Excited to put into practise some of the advice @ValuableContent gave at their workshop for @Bristol_Media yesterda… https://t.co/25ATyDykJC, posted 2 months ago

RSS feed icon What is RSS?

blog.

How, What and When to Blog?

How, What and When to Blog?

At Focus we love to blog and we’re sometimes asked by clients how often should they be blogging on their site, what should they be blogging about and how long should the blog post be?

We don’t think that there are any hard and fast rules for the above but all are genuine questions that should be asked by website administrators.

First thing would be to identify your goals of blogging in order to develop a clear strategy. Why are you blogging?....is it to provide information, content or SEO?

Best practice decitates that you should try to blog as often as possible, we would say once a week is a minimum, but it’s important to make sure the content is relevant to your audience, current affairs and time of the year. Don’t blog for the sake of it – make sure you have a point to each post and ensure it will engage your audience.

Blog posts can be any length but we would suggest something short and snappy if your posting something more general (a few paragraphs) and a bit longer if you trying to enforce a point, provide information or engage your audience.

One other key point we would say is spread the load between employees – one person only has so many ideas and it can be a great to get different writing styles and opinion into your blog posts. 

Created on Monday November 14 2011 03:41 PM


Tags: website blog


Comments [0]








Comments


Add a comment