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Helping to shape Bristol City Council's website strategy

Helping to shape Bristol City Council's website strategy

I attended an event this morning, organised by Bristol Media in partnership with Bristol City Council, to discuss the plans for the complete redevelopment of the Bristol City Council website and content management system.

Primarily the event was organised as an informal discussion surrounding the future of the website and the council’s wider digital offer.

The need to consult with the local digital community on their plans at an early stage was highlighted by Peter Holt (BCC’s Service Director of Communications) who recited a story about the disaster that Birmingham City Council faced when they unveiled their new website to a group of external web developers who proceeded to pull it to pieces and then create something better in the space of 48 hours!

After an overview of some of the issues with the existing platform, the vision for the new site and the plans for some data portals for public access to information, we were split into three separate discussion groups.

The sessions were set up to discuss “What ideas do we have for quick wins, and how best can we create an open environment where the local digital community can contribute to the site’s longer-term utilisation and exploitation?”.

Although in the introduction BCC highlighted that they required feedback on things such as the navigation for the site; social media and an enhanced user experience. The feeling within our group was generally that we needed more information from BCC, about who the site is for; the objectives for the site; the results from their usability audits and their findings from Google Analytics, so that we can begin to discuss and define how things such as blogs and widgets will be beneficial.

There were also many questions raised about the ‘open environment’ and how this will work if the platform BCC decide to use isn’t Open Source?

Obviously for us, we want to continue working on sites such as Go Places Do Things and 1 Big Database, where members of the council can be creative and have (almost) free reign over the content on the site, but with far more integration and information sharing between other BCC digital projects, including the new website.

I feel that the event was a step in the right direction for the council and by bringing the digital community together for a common cause they will have access not only to the best digital agencies in Bristol but access to a wealth of ideas and experience. The key now is how they use this information to move forward!




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