Recommended Agency

text controls: text only | A A A

Find out more about Google's changing stance on secure sites in our latest blog post https://t.co/Jfw1kYy2hR #SSL https://t.co/0s3dYMos6R, posted 2 months ago

RSS feed icon What is RSS?

blog archive.

June 2017


Displaying all 2 articles

The 3 U's in designing for the user

The 3 U's in designing for the user

You could be forgiven for thinking usability, user experience (UX) and user centred deisgn (UCD) are all pretty much the same thing. Kind of like Ant & Dec: You're not sure which is which but understanding the difference matters very little. Well you'd be wrong! (In terms of design I mean - not whether or not Dec is the shortest).

Understanding the user is an absolute requisite for successful design. Here's a very simple breakdown of the 3 U's you may have heard being thrown around:

Usability is how easily a user can do what they set out to do.

User Experience is a combination of usability and and how much the user will enjoy themselves along the way.

User Centred Design is a case of keeping usability and user experience in mind from the very start of the design process.

There are various requirements of a succcessful product, these include:

Learnability - it should be intuitive so that there's essentially nothing to learn.

Efficiency - it should serve a purpose or assist in achieving a goal.

Memorability - it should encourage visitors to return. Popularity grows through word of mouth, people talk about what they remember.

Errors - it should have a low error rate. Evaluate and test the design, especially on the intended user.

So next time you tune in to 'I'm a celebrity get me out of here' you might not be able to tell which one stands on the left but at least you can confidently create a user focused product that will get people talking!

Jordana Jeffrey
Jordana

Created on Tuesday June 20 2017 10:05 AM


Tags: website ux ucd usability


Comments [0]








Top of the league!

Top of the league!

A big well done to Focus-sponsored Axbridge Saxons Under 14s, who have been crowned Woodspring Junior League Division 4 champions.

The team were unbeaten this season, led by manager Mark White, who must be in the running for the England job after this performance.

High fives all round.
 

 

Simon Newing
Simon

Created on Friday June 16 2017 02:28 PM


Tags:


Comments [0]