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September 2016


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A morning at Google HQ

Last Thursday I was invited along to a Seminar at Google HQ in London by our good friends at Push.

The session, held in what looked like a very cool TV studio, had multiple speakers from Google, Shirlaws and Push, covering a range of topics from how Google is changing over the coming months, business and economic growth patterns, and how Adwords is changing both imminently and in the future. It was really good :-)

Rather than regurgitate the sessions, I thought I'd share some of my favourite facts and stats from the day.

Google:

  • now has 7 products used by <1bn users (!)
  • aims to have those products used twice a day - what they call their 'toothbrush test'
  • generates 10% of its Global revenue from the UK
  • claims that by 2019, Google Ads will be 39% of all media spend.

Google sees Internet usage fitting broadly within these four areas:

I want to know

  • 65% of online consumers look up more information online than ever before
  • 66% use their mobile to do so.

I want to go

  • 2x more 'near me' searches than ever before
  • 82% of smartphone users use a search engine to find local business.

I want to do

  • 91% of smartphone users turn to their phone to do a task
  • 70% increase in 'how-to' searches year on year.

I want to buy

  • 82% of smartphone users consult their phone in a shop when deciding about a purchase
  • 9% increase in mobile conversions (that is, users making a purchase on their phone).

The Internet in general:

  • there are 60 trillion web addresses and 4 million Apps
  • there are 3 billion+ web searches every day
  • 15% of those daily searches have never been seen before
  • mobile searches have surpassed desktop
  • we are checking our phones 150 times per day on average (really?).


Think about these figures - do you feel you fit into these statistics? What are your thoughts on internet use, and how many times a day do YOU think you check your phone?! We'd love to hear your thoughts, drop us a line or feel free to comment below.

Annette Ryske
Annette

Created on Friday September 30 2016 02:57 PM


Tags: google mobile-internet future business


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Brexit's effect on web accessibility

Brexit's effect on web accessibility

The UK has opted to leave the EU, and there is a great deal of speculation around the impact of this monumental change to our governance. The split will certainly impact upon trade, industry, wages and house prices; but how will it affect our policy on web accessibility?

It seems there has been very little discussion about what Brexit means for those people in the UK living with long-term cognitive, physical, auditory and sensory impairments.

There are roughly 80 million people in the EU affected by disability. In May 2016 an agreement was reached on a new directive for web accessibility which stated the minimum requirements for accessible content for member states to adhere to.

Andrus Ansip, Vice-President for the Digital Single Market, is all for the agreement and said: "Internet access should be a reality for everyone. Leaving millions of Europeans behind is not an option. Tonight's agreement is an important step towards a Digital Single Market, which is about removing barriers so that all Europeans can get the best from the digital world."

In the wake of the Brexit vote there was dispute amongst the digital community over the likely effects it would have on the sector. Fortunately, the UK upholds a progressive attitude towards web accessibility, and our public sector sees it as an important factor in the move towards the digitisation of services.

Despite cut backs in EU funding as a backlash to the referendum, Local Authorities and many private sector organisations are still focussed on ensuring that their products and services are inclusive. Whilst it’s unlikely that any significant changes to online accessibility regulations will come into effect any time soon, the team at focus continue to strive for excellence in web accessibility and inclusive design.

If you want to communicate with an audience on the web, you need someone who understands the importance of accessibility within it.
If you or your team would benefit from expert advice then please do get in touch – we are happy to help at any stage of the project.

With millions of people in Europe having a disability and/or using assistive technology, we will certainly ensure we keep meeting their web accessibility needs!

Jordana Jeffrey
Jordana

Created on Tuesday September 27 2016 11:13 AM


Tags: accessibility


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7 ways to maximise online donations

7 ways to maximise online donations

When I was asked to write an article about UX for the Fundraiser – the publication from Charity Choice providing practical advice and insight to the third sector – I wondered how on earth I was going to take such a huge topic turn it into something bite size.

UX and UI are expansive subjects, so rather than try to cram them into a side of A4, I decided instead to compile a list that would hopefully get the readers to try out some simple UX testing methods for themselves. 

For charities, encouraging visitors to donate and to keep donating is paramount, and ultimately good UX = more conversions which means more donations. Good UX really is as important for charities as it is for ecommerce.

The list is by no means exhaustive, but hopefully it will inspire some readers from the third sector to think more about UX, to utalise its potential and to try out some simple UX tests for themselves.

7 ways to maximise online donations

Jenny Corfield
Jenny

Created on Thursday September 22 2016 01:23 PM


Tags: website charity technology web-design userexperience ux usability


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Focus take on football ownership!

Focus take on football ownership!

No we haven't become part-owners of Chelsea, Manchester United or Watford (much to MD Simon's disappointment), but we are this years shirt sponsors for the under 14 team at Axbridge Saxons in Somerset, who play in the Cheddar Valley and Woodspring Leagues.

With our logo splattered all over their kit, no doubt the team will be inspired to great victories. Although things got off to a shaky start with a 6-2 defeat in the season opener.

The Axbridge Saxons are only part of the community work we have supported in 2016. We've also helped rebuild a sensory garden at Mobberley Pre-School with our friends at Carillion plc, and we continue to raise funds for the Neonatal Dept at St Thomas Hospital in London - a unit for which we've raised over £5000 since 2012.

Simon Newing
Simon

Created on Tuesday September 20 2016 08:41 PM


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